http://www.theguardian.com/media/2014/sep/08/tweets-trusted-tainted-social-media-fails
This article looks at the controversy that has been caused between social networking sites such as Facebook and Twitter. Examples of unethical behaviour include Beklin, an American manufacture of consumer electronics who were recently exposed for paying people to leave positive comments on their products on Amazon. The recent Brit Award also saw social media controversial as journalists were invited to attend on the condition that they shared pre-determined tweets about the sponsor MasterCard. Businesses can use a number of tactics if they want to adopt an ethical approach to social media practices including: putting a clear policy in place, consider appointing an internal ambassador and sharing your 'code of practise' externally.
- A fifth of the world's population on Facebook and some 20 million people joining Twitter every month
- In a recent YouGov survey of more than 3,000 UK consumers, just 20% reported high levels of trust and confidence in the information they see on social media
- Seven out of 10 marketers think its perfectly acceptable to encourage their businesses employees to share positive brand messages on social media, but only 28% of consumers have that same view
In my opinion, I believe the social media scandal is unethical. It is not right for businesses to promote their brand names and images in a way that is unreliable as they portray an image of themselves which in fact tends to be untrue. Businesses should implement the above strategies to protect themselves as audiences are being forced to see untrue images of them.
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