NDM Story #16 California journalists offered $150 gift cards to deliver their newspaper

http://www.theguardian.com/media/greenslade/2014/nov/17/newspapers-us-press-publishing

California's troubled Orange County Register is now asking its staff, including reporters, to help deliver its Sunday issues.They are evidently being offered up to $150 in gift cards to deliver 500 papers. It follows distribution problems since the Register (you're going to love the US grammar) "transitioned to new independent carriers to deliver the newspaper, impacting delivery to several neighbourhoods."

The fact that Orange County Register are having to offer rewards for staff to distribute their newspapers, emphasises the decline of the newspaper industry and the fact that newspaper industries are unable to survive and compete with new and digital media.