Tesco will no longer show the front covers of tabloid newspapers to avoid children seeing “sexualised pictures of young women”. After months of lobbying by campaign groups No More Page 3 and Child Eyes, the largest supermarket chain in the UK said it would change the design of its “news cube” stands so newspapers will not be displayed vertically. No More Page 3, founded by writer and actor Lucy-Anne Holmes, has been campaigning for images of topless women to be removed from page three of the Sun newspaper for two years.
- 3,300 stores in the UK, will now only show the names and logos of newspapers on the sides of the display stands.
As a Feminist viewpoint, this campaign is positive as for the UK's largest supermarket chain to agree to the change I believe it is a big deal. Newspapers are the traditional form of print news and have been around for years. Therefore, for Tesco to agree to only display the name and logo at their news stands shows that the campaign to stop sexualised images of women has worked. It may only be a matter of time before other supermarkets begin to take on these values if successful and enhances the brand name.
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