The Sun has signed up 225,000 paying subscribers to its £2-a-week digital service Sun+, almost double the number reported a year ago. The publisher said that the figure has been stripped of any subscribers on a free trial, with the vast majority paying £7.99 a month. The company has spent tens of millions of pounds buying internet and mobile highlights rights to prime sports events, its deal with the Premier League alone is thought to have cost at least £30m over three years.
- News UK’s tabloid, which went behind a digital paywall on 1 August last year, reported it had attracted 117,000 paying subscribers in December 2013.
- In October, the Sun fell below 2m sales for the first time since 1971, with 1,978,324 average daily sales.
- About 2%, or 5,000 subscribers, have a quarterly or annual package.
This article reinforces Botton's view that the media is used for social control. The fact that Sun+ have made their online services cheaper and more accessible to the public, more people have been encouraged to subscribe. However this is an example of how the news will provide stories which prioritse less important news such as celebrity gossip and showbiz etc.
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