Tuesday 16 December 2014

NDM Story #24 Does the Sun really speak to more people than Russell Brand?


Russell Brand joins residents and supporters from the New Era housing estate in east London.

http://www.theguardian.com/news/datablog/2014/dec/05/the-sun-speak-more-people-russell-brand

The Sun has stepped up its attacks on Russell Brand in recent days but in many ways the comedian is now much more influential than the paper. The Sun sells 1.9m newspapers a day, according to the latest ABC figures from November. This is considerably more than the 48,000 copies Brand’s latest book, Revolution, had sold up to 22 November, according to Nielsen. However, Brand dwarfs the paper’s reach on the majority of the world’s favourite social media sites. He has 8.6 million Twitter followers, which is 13 times more than the Sun. He also has 1.2 million more Facebook followers.

  • The Sun sells 1.9m newspapers a day
  • Russell Brand has has 8.6 million Twitter followers
  • He also has 1.2 million more Facebook followers

The fact that Russell Brand is more popular than The Sun on Twitter is an interesting debate. It may be because Russell Brand is quite a comedian, therefore may attract a larger audience. Also, he is a controversial character and Twitter have not taken him off Twitter for his controversy. It is debatable that this is because they want popular users to remain on Twitter, encouraging people to use Twitter.

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