The Daily Mail website’s monthly traffic increased to 224,934,062, an 18.7% increase on the previous month, according to the the latest Audit Bureau of Circulations figures published on Thursday. It remained comfortably the most popular UK newspaper website, with its daily traffic rising by 13.9% month on month to 13,949,793 daily unique browsers. All the other national newspaper websites recorded gains after the traditional December traffic lull, with stories such as the Charlie Hebdo attack helping drive traffic. theguardian.com also reported record monthly traffic, passing 120 million monthly unique browsers in January, the month it completed the switch to its redesigned website. It attracted 121,733,045 monthly uniques, a rise of 14% on the previous month.
This is positive for The Daily Mail as statistics show that the newspaper website remains the most popular in the UK. However, this also means that other online newspapers will feel threatened and would want to be more competitive.
No comments:
Post a Comment