Friday 13 March 2015

NDM Story #46 Snapchat 'worth $15bn' after Alibaba invesment



http://www.theguardian.com/technology/2015/mar/12/snapchat-worth-15bn-after-alibaba-invesment

Alibaba is investing $200m in Snapchat, propelling the notional value of the photo-messaging app to a stellar $15bn (£10bn). The funding from the Chinese ecommerce company, first reported by Bloomberg, means that Snapchat’s worth has increased by $5bn in a matter of months. It dwarfs the $3bn offered by Facebook for the company in late 2013. It puts the four-year-old company into the top ranks of privately held startups. Evan Spiegel, Snapchat chief executive, declined to comment, but said: “We are famous for not talking about the future.” Snapchat adds entertainment and news with Discover More. With Snapchat blocked in China it is unclear what immediate value the startup would bring to Alibaba, which handles more online commerce than Amazon and eBay combined.

In my opinion, it is shocking that a social media app can be worth so much, considering it's lifetime has only been four years compared to other sites such as Amazon and EBay which have been running for much longer. However, social media is a big thing and is more powerful due to new and digital media. Therefore those who are able to invest in it are taking the opportunity. 

No comments:

Post a Comment