Wednesday 25 March 2015

NDM Story #48 Daily Star's Page 3 ads banned for being 'sexist' and 'offensive'

Daily Star front page

http://www.theguardian.com/media/2015/mar/25/daily-stars-page-3-ads-banned-for-being-sexist-and-offensive

An advert by the Daily Star for a competition offering readers a chance to win a date with a Page 3 model has been banned by the Advertising Standards Agency after they found it to be “sexist, offensive and socially irresponsible”. The newspaper, which named itself the “official home of Page 3 babes” after the Sun stopped publishing photos of topless models in January, offered a prize of a visit from two “Star Babes” to the winner’s workplace. The ad said: “We’re all skint, shivering and face the prospect of politicians droning on for months ahead of this year’s general election, so we decided it was time to cheer up Britain. And what better way than with the help of our fantastic Page 3 girls?”

I believe The Daily Star are finding ways to keep their audiences as The Sun recently stopped publishing photos of topless models. They are trying to compete and keep the topic of women in newspapers as it is highly debatable in recent news. 

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