From the printing press to the telephone to the tablet computer, new technologies have usually passed through three stages. First, they are laughed off as stupid novelties with little use other than to entertain geeks. Then, as they begin to become popular, they are deplored as threats to civilisation which will turn into mindless, atomised narcissists. Finally, everyone uses them and we wonder what all the fuss was about.The launch of the Apple Watch heralds the arrival of stage two for the smartwatch. This time, however, I think it’s true both that we have good reasons to raise a few alarms and that in time they will come to be seen as perfectly harmless. That the smartwatch is going to normalise several things that should appal us is precisely what we should fear.
As technology increases and develops, so will companies products such as the Apple watch. It is not something to fear as audiences are excited about new releases and new products.
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